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她在洗碗我在后面老扒

Tuesday, 11 July 2017

Video ads can run on:


Video ads can run on:
  • A) YouTube only
  • B) YouTube and the Display Network
  • C) The Display Network and video partner sites and apps
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Correct answer is:
  • D) YouTube and video partner sites and apps
Explanation: Video ads can appear on YouTube and on video partner sites and apps across the Display Network.

Read more here: https://support.google.com/partners/answer/2375464

Frequency capping counts include:

Frequency capping counts include:
  • A) only impressions that led to clicks
  • B) all impressions, including those that weren’t viewable
  • C) all impressions appearing in an ad position of “1”
  • D) only impressions that were viewable
Correct answer is:
  • C) all impressions appearing in an ad position of “1”

Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/adwords/answer/117579

When setting up targeting groups for video ads, it’s most effective to:

When setting up targeting groups for video ads, it’s most effective to:
  • A) select a maximum of 3 targeting groups
  • B) select at least 5 advanced audience options
  • C) target broadly by demographic groups, topics, or interests
  • D) target narrowly by demographic groups, topics, or interests
Correct answer is:
  • D) target narrowly by demographic groups, topics, or interests


Explanation: These targeting methods are added at the ad group level. It’s important to know that with each targeting method you add you narrow, not widen, your targeting.

TrueView in-stream ads and Video Discovery ads appear, respectively:

TrueView in-stream ads and Video Discovery ads appear, respectively:
  • A) before videos and as clickable thumbnails
  • B) as clickable thumbnails and before videos
  • C) to the left and right of videos
  • D) at the top and bottom of videos
Correct answer is:
  • A) before videos and as clickable thumbnails
Explanation: TrueView Video Discovery ads includes the following old formats:
  • YouTube Promoted Videos overlay
  • Promoted videos suggestions and related videos

TrueView in-stream videos can appear on YouTube watch pages and on video partner sites and apps in the Google Display Network.
Read more here: https://support.google.com/adwords/answer/2375464

TrueView Video Discovery ads can run on:

TrueView Video Discovery ads can run on:
  • A) The Display Network
  • B) The Search Network and the Display Network
  • C) YouTube and the Display Network
  • D) YouTube
Correct answer is:
  • C) YouTube and the Display Network

Explanation: TrueView Video Discovery ads appear on YouTube-related videos search results pages; the video opens on a YouTube watch or channel page, Video partner sites and apps on the GDN
Read more here: https://support.google.com/adwordspolicy/answer/2679940

A TrueView in-stream ad view is counted when a viewer:

A TrueView in-stream ad view is counted when a viewer:
  • A) lands on the YouTube page where the ad is running
  • B) engages with the ad, for example, by clicking a call to action
  • C) watches or skips the ad
  • D) watches the ad for a second time
Correct answer is:
  • B) engages with the ad, for example, by clicking a call to action

Explanation: YouTube video view count will be incremented when the viewer watches 30 seconds of the video ad (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. Video interactions include clicks to visit your website, call-to-action overlays (CTAs), cards, and companion banners. If view counts on YouTube are a concern, it’s a good idea to make videos at least 12 seconds long. YouTube analytics doesn’t track views less than 10 seconds
Read more here: https://support.google.com/displayspecs/answer/6055025

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

Which should be considered when analyzing campaign performance of different TrueView video ad formats?
  • A) Quartiles only
  • B) View rate only
  • C) View rate and quartiles
  • D) Quartiles and website clicks
Correct answer is:
  • C) View rate and quartiles
Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).

Which video ads can be created with AdWords for video?

Which video ads can be created with AdWords for video?
  • A) Homepage expandable masthead unit
  • B) TrueView ads
  • C) Engagement ads
  • D) InVideo ads
Correct answer is:
  • B) TrueView ads

Explanation: TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. You can create and manage your TrueView campaigns in AdWords, using the “Video” campaign type.
Read more here: https://support.google.com/adwords/answer/2375497

True or False: AdWords for video is only recommended for branding.

True or False: AdWords for video is only recommended for branding.
  • A) True
  • B) False
Correct answer is:

  • B) False

Using advanced campaign settings, YouTube remarketing, and call-to- action overlays (CTAs) are all tips for optimizing:

Using advanced campaign settings, YouTube remarketing, and call-to- action overlays (CTAs) are all tips for optimizing:
  • A) video ad campaigns
  • B) bidding strategies
  • C) cost-per-view (CPV) bidding strategies
  • D) TrueView Video Discovery ads
Correct answer is:

  • A) video ad campaigns